Evaluation screen shots
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Wednesday 9 May 2012
Audience Feedback Survey
I decided to create a quick survey to cover some points that are import to seeing if the project was a success. I feel that simple yes/no questions will prove more reliable than qualitative, wordy answers. I ask a few questions in the survey that will hopefully show if the video was successful along with the digipak and advert or not. It should also show areas I could improve on and how to create a better product for the Empire brand.
Beady Eye - The Roller
After poking round sites such as YouTube looking for inspiration on types of shots for my final video, I thought to myself that I need something other than just the shots of the band members playing throughout the entire video. I thought about mixing in a different type of music video to add something interesting to the piece, so I looked back over my test footage of stop motion, animation and time lapse but couldn't find a way to put it into the video without it looking out of place.
Then I stumbled across the music video for Beady Eye's 'The Roller'. Although this particular video isn't shot within a studio and doesn't have plain backgrounds with the band being the soul focus, it used post production to add extra interest.
I finally found a way to keep the video lively and watchable without having to shoot loads more footage. Take a look at the video below and note the way the boxes with each clip are arranged and how they are brought in and taken away to the beat.
Then I stumbled across the music video for Beady Eye's 'The Roller'. Although this particular video isn't shot within a studio and doesn't have plain backgrounds with the band being the soul focus, it used post production to add extra interest.
I finally found a way to keep the video lively and watchable without having to shoot loads more footage. Take a look at the video below and note the way the boxes with each clip are arranged and how they are brought in and taken away to the beat.
Music Video Proposal
After looking at different music video types and techniques at the start of this project, it was clear to me from early doors that I wanted to do a TV studio shoot with a plan white backdrop, mainly so the band are the main focus but also to build the brand of Empire which should compliment the digipak and magazine advert I previously created.
After talking to the rest of the band members, peers and fans I have decided upon my target audience being from 16-35 which is quite broad therefore I cannot be too niche or off the wall creative as the products need to please the masses.
I plan to arrange a date with the rest of the Empire band members to shoot for a couple of hours for the song 'Heartbeat'. I will use 8-10 different shots of the band performing the entire song so that when it comes to the edit, I'll have variation and choice so it can be as interesting as possible. As I'm playing the drums, I will have to enlist the help of someone else to press record on the camera after I have set up each shot.
Many of the shots will be static, including group shots and of individual band members, but I will include a few shots with camera movement, whether that be panning, tilting or zooming. This will again be to keep interest to the video which could work well using it for the choruses where the song is VERY simple and lyrics repeated so this could offer the viewer some interest.
After talking to the rest of the band members, peers and fans I have decided upon my target audience being from 16-35 which is quite broad therefore I cannot be too niche or off the wall creative as the products need to please the masses.
I plan to arrange a date with the rest of the Empire band members to shoot for a couple of hours for the song 'Heartbeat'. I will use 8-10 different shots of the band performing the entire song so that when it comes to the edit, I'll have variation and choice so it can be as interesting as possible. As I'm playing the drums, I will have to enlist the help of someone else to press record on the camera after I have set up each shot.
Many of the shots will be static, including group shots and of individual band members, but I will include a few shots with camera movement, whether that be panning, tilting or zooming. This will again be to keep interest to the video which could work well using it for the choruses where the song is VERY simple and lyrics repeated so this could offer the viewer some interest.
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