Magazine Advert & Digipak

This is my final design for the Digipak and Magazine advert promoting the band, the music video and also the sale of the digipak itself. I have deisgned both by keeping in mind that these are here to represent an image of the band. There I have kept all designing simple and clean cut as nessesary. This is because the band's genre is fairly light rock/indie/alternative and therefore isn't in your face rock, which could have been represented by making the designs busier. I also had to think about the target audience of the music, which happens to be just about any age range. This means that a simple design should appeal to a mass audience and therefore include the majority of the target audience.

Empire already have a band logo which made things easier for me in terms of chosing a colour scheme and design. To add extra interest in the magazine advert, I added a grey strip with the main information of the digipak/band which I feel brings in an extra dimension to the design. Sticking to this idea I manipulated the colour of the image to the grey.

I believe that the Digipak and magazine advert are easily linked as they both contain the same design elements. I also believe that these two products represent the band in an accurate and appealing way.

Magazine Advert Research

Moodboard

To start, as the magazine advert is promoting the digipak release, they need to link in with the same design ideas. This is so the audience can clearly relate and recognise the digipak on shelf after viewing the advert.
Therefore i must keepo the same colour scheme of Burgundy and White in a minimalist design.

I can use examples of other magazine adverts and use features of these in mine. A few things are essential in any magazine advert as can be seen in the moodboard above. For instance, the band name and album title need to be included quite obviously. Other features including logo's of the record company, release date and also edited photos of the band/artist are common. i suppose this is to set up star qualities in the band/artist.